Jon McLellan
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Danskin x Jenna Dewan Tatum

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Danskin x Jenna Dewan Tatum Fall 2016

Danskin x Jenna Dewan Tatum Fall 2016

Relaunched the Danskin brand, a dance inspired activewear/athleisure brand, with a provocative and disruptive campaign featuring Jenna Dewan Tatum.

Photographer: Carlos Serrao

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The campaign was ranked among the “Best Fall 2016 Fashion Campaigns” by Elle Magazine.

The campaign was ranked among the “Best Fall 2016 Fashion Campaigns” by Elle Magazine.

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By tapping into Jenna’s social media following and securing extensive press pick up announcing the launch, the campaign garnered over 550 million impressions.

By tapping into Jenna’s social media following and securing extensive press pick up announcing the launch, the campaign garnered over 550 million impressions.

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