Following our “I am a Product of New York” campaign in 2016, Pony partnered with Joey Bada$$, a rising hip hop artist born and bred in Brooklyn, NY. The 360 campaign tapped into Joey’s social media following to amplify reach and engage with the authentic Pony consumer
Photographer: Beau Grealy
“ I carry New York with me everywhere I go. It’s almost written across my forehead. I am a product of New York, working with Product of New York and there are so many parallels between myself and the brand. The fact that it’s an OG classic brand, and that’s basically my sound —OG, classic, timeless– I just thought it was a match made in heaven.”
– Joey Bada$$